Tell Me More About Staging

A professionally staged home makes all the difference!  It is not enough to de-clutter, clear your counters and clean-up the home.  Buyers want a custom decorated home that fits their family and lifestyle.  We offer professional home staging services in the Highlands Ranch, Lone Tree, Castle Rock, Centennial, Greenwood Village, Parker, Denver, Aurora, Lakewood, Englewood and surrounding areas.

TOP 10 Reasons to Stage Your Home

Before it Goes on the Market

Show Your Home at its Greatest Potential

  1. 1
    Staging makes your home more marketable
  2. 2
    Your competition is doing it
  3. 3
    Staged homes sell faster
  4. 4
    Staging can increase the value of your home
  5. 5
    Your home will photograph better, making it stand out online and increase buyer interest
  6. 6
    Staging maximizes the home's selling points and minimizes flaws
  7. 7
    Staging encourages buyers to visualize your home as their home
  8. 8
    Staging empowers you to be a more relaxed and confident seller
  9. 9
    Staging makes your home appealing to a wider segment of buyers
  10. 10
    Staging is an objective approach to handling a highly personal product

Staging FAQ's

Although professional staging is a relatively new industry, people have been "fixing up" their homes to sell for decades.  These days due to HGTV home buyers have an "expectation" and are willing to pay quite a bit more for a home that has that "model home" look.

If you could get 10% more on the sale of your home, how much would that be?

What is home staging?

Home Staging is the preparation of a home to sell by a professional who specializes in this form of design and has been certified and trained on the art of home staging.  Many definitions you have seen no doubt stop after the word “sell” and that is part of the big misconception and devaluation of home staging. A professional home stager has the resources and can objectively view the home as a product and highlight its assets while downplaying its flaws. The home seller cannot view their home objectively, while many successful Realtors do not have the time or trade resources to properly stage a home.

How much does home staging cost?

For as little as a few hundred dollars you can have a detailed list of what you can do to maximize the value of your home!  

Why can't I stage my own home?

Home sellers are usually incapable of successfully staging their own home. Why? Because our homes are like our children, we don’t always see all of its flaws. We’ve gotten used to the way it looks and in fact it is difficult emotionally to change it. If you can’t view something objectively then you are unable to market and package it effectively. Not to mention most home sellers don't "stage" homes everyday for a living. That’s what HSR Certified professionals are for and that is where the greatest returns come in.

Why do I need to stage?

Even if your house sells quickly in a good market, it doesn’t mean it sold for the amount it would have sold for had it been professionally staged. Remember, HSR Certified professionally staged homes sell on a conservative average for 10%+ more in a good market.

Can't home buyers use their imagination and look past my decor or empty rooms?

Only a mere 10% of home buyers can actually visualize the potential of a home and most of these folks are "investors" or "flippers" who will hammer you on price.  In our Consultation walk through, I will identify those "price eroding" factors of your home, so that you can do the simple fixes that maximize returns. 

This is also why having a vacant home professionally staged is so important. Buyers cannot visualize size and scale so furniture helps to give them a frame of reference.

HSR Certified Stagers average 10% more for their clients

8-Steps In Each Room So Buyers Fall In Love

Silver Leaf Home Staging believes that successful staging is the art of using marketing and design techniques to create an environment that buyers can “aspire” to.  “If I buy this house, I can live like this.”  At Silver Leaf Home Staging we use the art of “positioning” to create several “emotional connection points” throughout the home so that when a buyer steps into the house they “feel home.”  This is it.  This is the one.  

What does "feeling home" look like?  For Silver Leaf Home Staging, it is a combination of eight things we analyze in each room in order to create a lasting impression for the homebuyer: 

F
First Impressions

We will walk through your home room by room, taking note of our first impressions, what grabs us, what glares at us, and what gives us a feeling of home.

E
Eliminating Clutter

The packing starts now, as we pack away a good percentage of everything in the room in order to create a more clean, open and spacious feel.

E
Emphasizing the Positive Elements of the Space

Finding your beautiful focal points, we will emphasize what we love about the room and hide or distract the negative aspects of the rooms.

L
Lighten Up

Focusing on lighting and color, we will make each room into a bright, warm and inviting space buyers can respond to.

H
Home Buyer’s Appeal

In order for a buyer to “feel home,” they need to not be reminded of this being your home.  We’ll depersonalize the space while retaining the warmth and fun of photos.

O
Obligations - Cleaning and Repairs

The dirty work speaks for itself but is often overlooked because you’ve lived here for so long.  Let’s get rid of the buyer’s mental repair list by doing it ourselves.

M
Modernizing

This involves updating your style and building simple accessories out of what you already have to create clean lines and form.  In some cases, we’ll recommend purchases as valuable investments in the staging process.

E
Emotional Connection Points - Creating the “Wow Factor”

This is the fun part and is a huge focus of our positioning strategy.  We’ll show you how to build in these subtleties in order to make the buyers subconsciously desire to live here and “feel home.”  The “emotional connection points” are where marketing strategy really comes in to play.

Three Phases to

Occupied Home Staging

01.

Maximizing What You Have, so That it Appeals to Buyers

You will be amazed at the dramatic transformations we will be able to accomplish in a single Staging Day using what you already have!  Successful home staging must make financial sense and we are experienced and trained in making the most of your current belongings in order to turn buyer traffic into offers. We will start with a Consultation in order to assess your space.

02.

Recommended Purchases or Rentals as “Investments” in Selling Your Home

Working within your budget, we will only recommend purchases that will MORE than pay for themselves in the speed and dollar amount of sale. During the Staging Day, we will bring in accessories in order to get fantastic photos for your Realtor’s marketing efforts and to attract Internet traffic.  Over 95% of home buyers are online searching for homes BEFORE they visit a home, so we want to make an excellent first impression and compel them to come to your home.

03.

Simple Yet Dramatic Cosmetic Updates and Changes for ROI

Depending on your budget and timing, we may suggest paint, electrical and other cosmetic improvements that will result in a high return on investment. We will tell you which rooms and improvements are “worth it.” 

2018 Home Staging Survey Statistics

 In the survey, we studied the results of over 4,200 staged homes which makes this the largest study of staged homes ever! The results came strictly from HSR Certified Professional Home Stagers from across the world but mostly in the United States.  


The 2018 home staging statistics reflect the current, hot real estate market and the amount of money seller's are seeing from investing in the staging of their home versus the seller who does not invest in staging within their market.

85%
of Staged Homes sold for at least 6-25% MORE
100%
of Seller's Agents believe staging has a positive impact

Why Stage an Empty House?

Vacant Staging - Creating the Model Home look.

People dont buy houses.  They buy homes.

The number one reason a buyer purchases a home is because it "felt like home."  It was warm, inviting and the buyer made an emotional connection with the home.  When have you ever heard of an empty room described as warm and inviting?  Sterile, cold and uninviting are the three most popular words to describe an empty room.

Without furniture, there is no frame of reference.

How big is the room?  Without furniture it's incredibly difficult to tell the scale and size of a room.  When the buyer does not have answers to their questions, they walk away.  What is this room for?  Many times a buyer can't even tell if it's the living room or the dining room in an unfurnished home.  Don't keep them guessing, because it only distracts them from considering the home as a purchase.

When a room is kept empty, buyers focus on the negative details.

It is much easier to notice that crack in the wall or the chip in the tile when there is nothing else to look at.  Home staging capitalizes on the positive aspects of a home while de-emphasizing the negative aspects in order to position a home that will make an emotional connection with buyers.

Only 10% of home buyers can actually visualize the potential of a home.

Nine out of every ten people walking in your home have no imagination of the wonderful possibilities your home has to offer them.  They just can't picture it.  Don't let a simple thing like no furniture or limited furniture ruin your sale.

Sounds great!

Let's get started transforming your home.